amika:

The official page of amika: a professional line of hair care + styling tools founded in Brooklyn for a lifestyle of self-expression & hair rebellion. Our Story: amika was founded by industry OUTSIDERS in Williamsburg, Brooklyn in 2007 and is the antithesis of a typical beauty brand. Instead of purveying unattainable perfection we believe in an idiosyncratic and totally individual version of beauty. The result is a culture of inclusion and positivity, all while delivering puddles of fun and a sunny disposition from looking at our packaging. Our Products: amika products are like a good friend – straightforward, dependable, and fun to spend time with. We are kind-of obsessed with this “super-fruit” Sea Buckthorn Berry, so we include it in every haircare and styling product. We are always on a quest for new technologies and ingredients to deliver high-performing products – even replacing ingredients w